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What
This article explains the distinction between Gross and Net financial figures within ShareBuilder CRM and provides guidance on how to interpret these metrics.
- Gross - Gross figures represent the total revenue without deducting agency commissions or other expenses. Use Gross figures to assess the overall revenue generated before any deductions.
- Net - Net figures reflect the revenue after subtracting agency commissions and any other applicable deductions. Use Net figures to understand the actual revenue retained after all deductions.
- Calendar Considerations -
- Standard Calendar: Based on the traditional 12-month structure with varying days per month.
- Media/Broadcast Calendar: Organized into 4 and 5 week months, totaling 13 weeks per quarter. This format may include weeks that span across two standard calendar months.
Why
Accurately interpreting Gross and Net financial data is crucial for effective financial analysis and decision-making.