Holding Capacity
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      Holding Capacity

      A thorough overview of ShareBuilders' Holding Capacity Model and its functionalities. Our system may seem complex initially, but we aim to break down the key concepts to to make it accessible for both beginners

      What is Holding Capacity? At its core, Holding Capacity is a measurement of a station's ability to hold revenue within a market. It plays a crucial role in analyzing cost per rating or impression point, helping stations understand their expected market revenue share.

      Key Components of a Holding Capacity Model:

      1. Market Share Overview:

        • The initial chart displays your station's holding capacity share. Different colors represent various stations, allowing for easy comparison.

      2. Revenue Share and Performance Index:

        • Revenue share, derived from third-party financial audits, is depicted in red. The performance index compares the expected share to the actual share a station receives and is depicted by a dotted red line.

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      Navigating the Holding Capacity Model:

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      1. Customizable Time Periods: Customize the X-axis periods using the "Time Period" drop-down option at the top of the screen.
      2. Plot Type: Switch between overall holding capacity shares, TRP shares, or raw TRPS. 
      3. X-Axis: Allows you to choose between a quarter and yearly view.
      4. Revenue Type: Allows you to select one or multiple revenue types.
      5. Chart Legend: Select other stations in the market, or see national averages by clicking directly on the name.
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