Assistant Options

This page explains the ShareBuilder Assistant options needed to be configured before using features like data enrichment.

Market Location

The Assistant needs to know the city and state that the majority of the sales staff will be located in. This helps narrow down the results for businesses, and contact suggestions to that area first to improve results.

Market location example:

River City, NA

Value Proposition

A value proposition is a clear statement that explains who your customers are, what problem you solve for them, and what makes your product or service unique or better than alternatives. It’s essentially the “reason why” someone should choose you instead of the competition, and it should be short, specific, and customer-focused.

For example, a fake TV station called River City Broadcasting might use this value proposition:

“River City Broadcasting delivers the most trusted local news and entertainment for River Valley families, combining live coverage of community events with exclusive locally-produced shows you won’t find anywhere else.”

Market Differentiator

A market differentiator is the specific feature, service, or quality that sets a business apart from its competitors and makes it more attractive to customers. It highlights what a company can provide that others cannot, whether that’s superior quality, unique offerings, better pricing, or exceptional service.

For example, using the fake TV station River City Broadcasting, a market differentiator might be:

“River City Broadcasting is the only local station offering live coverage of every River Valley local sports game, giving families and fans access to content they can’t get from regional or national media outlets.”

Products & Services Offered

To better understand what your sales team has to offer to your customers, please explain the products and services sold by your organization.

Below are a few examples to help explain what the ShareBuilder Assistant needs.