This article provides an overview of the All Companies section in ShareBuilder CRM, detailing how to add and categorize different types of companies, including Accounts, Leads, and Agencies.
Organizing companies into appropriate categories enhances data management, facilitates targeted engagement strategies, and improves the efficiency of sales and marketing efforts within the CRM.
Accessing the Companies Section:
Navigate to the Companies tab in the left-hand navigation bar of ShareBuilder CRM and select All Companies.
Understanding Company Types:
Leads
Definition: Leads represent potential sales opportunities—individuals or businesses that have shown interest in your services but have not yet been fully qualified as an account.
Key Characteristics:
Leads can be requested by any Seller, encouraging proactive sales outreach.
They are often generated through marketing efforts or prospecting.
ShareBuilder CRM allows integration with lead management tools like HubSpot to ensure seamless tracking.
Accounts: Represent both current and prospective customers that require active engagement and cultivation.
Definition: Accounts are fully qualified customers that have entered the sales pipeline and represent active or past business relationships.
Key Characteristics:
Accounts are assigned to specific AEs to maintain structured client relationships.
They require ongoing management, including tracking booked revenue, forecasting, and sales activity.
Prioritizing high-value accounts helps sales teams meet budget goals efficiently.
Agencies: Businesses that guide advertising strategies from concept to execution.
How do I convert a Lead to an Account:
When a lead demonstrates strong sales potential, a Seller can request to convert it into an account.
