'Compare To'

Benchmark current pacing against past periods to reveal performance trends and guide smarter strategy adjustments.

The default view is the Everything tab, and will show pacing data for the following:

• Everything - all “Compare To” data points listed in one table.

• ShareBuilders - ShareBuilders' official forecast for Local Broadcast TV, derived from a weekly analysis of aggregated current customer pacing data and historical trends

• Ownership group - current ShareBuilder customers grouped by Ownership.

• Affiliations - current ShareBuilder customers grouped by their network affiliate.

• DMA - current ShareBuilder customers grouped by their DMA rank.

• Regions - current ShareBuilder customers grouped by geographic area.

Example: if you click on the Affiliations tab, you will see pacing data for all network affiliations, not just the one associated with your station.