The Waymark integration allows you to generate professional video spec spots directly from Leads and Accounts inside ShareBuilder CRM. Once connected, you can create, view, share, and edit Waymark videos without leaving CRM, and each spec spot is automatically logged as an Activity for tracking engagement.
This integration brings video into your normal sales workflow, tying creative concepts directly to real prospects and opportunities.
Video spec spots help you stand out earlier in the sales process and move conversations forward faster. Instead of waiting on creative teams or sending generic examples, you can quickly generate a tailored video concept that gives prospects something tangible to react to.
Using Waymark inside CRM also keeps your data clean and complete. Every generated spec spot is tracked as an Activity, giving you and your manager visibility into engagement and follow-up. The result is less manual work, better storytelling, and stronger alignment between sales activity and creative outreach.
