Each contact record in represents a person tied to a company, agency, or lead. Editing a contact allows you to keep their information accurate and up to date - including names, phone numbers, email addresses, preferences, and associations.
Keeping contact details current is critical because:
It ensures communication reaches the right people, reducing wasted effort.
It provides teams with shared clarity — everyone is working with the same, accurate information.
It supports stronger relationship management because personalization depends on accuracy.
In short, editing contacts is about more than data hygiene. It’s about respecting relationships and enabling better conversations.
